Marketing lessons from Rudolf?

by | Dec 23, 2010 | Media

So, how many reindeer did Santa use?  Eight or nine?

A classic sled team is eight. So what’s up with all the hype about Rudolph?

He just didn’t let a good crisis go to waste.

He worked one lousy night when global warming created a temperature-inverted fog condition and yet he goes down in history as some kind of hero. He wasn’t a hero. In fact, he was a foolish safety hazard. If you saw a red light coming at you in the fog, you’d slam on your brakes and steer off the road.

No doubt his political connections brought some pressure to bear on Santa by playing the “Reindeer with Disabilities” card, but mostly it was all about great marketing. His agent contracted a few celebs like Gene Autry and Burl Ives to sing and narrate his praises; he inked a contract with Hallmark and bam!

…instant superstar.

Rudolf, you did go down in history. But not because you did anything that hadn’t been done before. You just had one great marketing team.