Branding, Marketing, Advertising and PR from a young man’s perspective

by | May 6, 2011 | Branding, Public Relations

We are often asked to explain the difference Between Advertising, Direct Marketing, Telemarketing, Public Relations, and Brand Recognition?

Perhaps this young man’s perspective will clarify:

You see a gorgeous girl at a party.  You go up to her and say, “I’mthe man of your dreams.”

That’s Direct Marketing.

You’re at a party with a bunch of friends and see a gorgeous girl.  One of your friends goes up to her and, pointing at you, says, “He’s the man of your dreams.”

That’s Advertising.

You see a gorgeous girl at a party.  You go up to her and get her telephone number.  The next day you call and say, “Hi, I’m the man of your dreams.”

That’s Telemarketing.

You’re at a party and see a gorgeous girl.  You get up and straighten your tie, you walk up to her and get her a drink.  You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m the man of your dreams.”

That’s Public Relations

You’re at a party and see a gorgeous girl.  She walks up to you and says, “I hear you’re the man of my dreams.”

That’s Brand Recognition

Class dismissed.