You can get the slides from Mark’s presentation
Pioneer Branding: Crossing the Digital Frontier
No self-respecting pioneer would venture into unknown territory without the appropriate tools and supplies, thorough planning, and an experienced guide. Yet many have attempted to navigate the uncharted digital frontier without adequate planning or preparation. As publications become increasingly multi-platform in nature, having a solid plan and a clear brand to create a consistent reader experience is more important than ever. Learn how to define a clear brand identity; discover how to communicate your brand effectively across multiple platforms; and understand the dynamics required to stake your claim in the ever-expanding digital frontier. Don’t be left behind – there’s a whole new digital world waiting for you.