Morning Memo: Measuring the Height of a Brand
For years I have enjoyed the writing and musings of Roy H. Williams, author of the Wizard of Ads. This morning I was delighted to find that Roy and I are preaching the same message when it comes to branding.
I decided to share the link to today’s Monday Morning Memo. It’s chalk full of great information and insights about brand management.
The article is called Measuring the Height Of A Brand. Enjoy