Morning Memo: Measuring the Height of a Brand

by Mark Dreistadt | Apr 9, 2012 | Branding

For years I have enjoyed the writing and musings of Roy H. Williams, author of the Wizard of Ads. This morning I was delighted to find that Roy and I are preaching the same message when it comes to branding.

I decided to share the link to today’s Monday Morning Memo. It’s chalk full of great information and insights about brand management.

The article is called Measuring the Height Of A Brand. Enjoy

Mark Dreistadt

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