One in a Million: Does Your Website Stand Out?
TIME magazine recently announced their list of the top 50 best websites of 2013. If your site is not on the list, don’t feel bad. There are literally millions of websites on the Internet these days and the competition gets stronger every year.
Here are several key elements that every great website needs to make it one in a million:
1) How does the eye absorb information?
Most companies have their logo, slogan, and important messaging in the upper left corner? Why? Studies show that the viewer’s eyes tend to view websites from the upper-left corner to the upper-right corner, and then the eye roams to the information that grabs its attention the most.
A user-friendly layout of the website is essential. Navigation should be easy and logical. Great websites have a consistent layout and repeat certain elements throughout the site. And pay attention to the appearance of alignment. Choose either left or right justification and stay away from centered alignment.
As the old saying goes, a picture speaks a thousand words. Using an interesting graphic to draw attention and represent your message can improve your website. Focus on staying with 2-3 colors throughout the site while keeping text primarily in a black on white configuration. Overdoing the color makes eyes roam the page trying to figure out logical connections.
4) Easy Navigation
Poorly designed websites that don’t follow a logical flow can cause a user to become overwhelmed. I know from personal experience that if I can’t proceed intelligently through a client’s website I don’t stick around for too long. The last thing that any business wants is a customer that leaves unhappy. Also, remember that most users stay on the website for less than a minute so your homepage should have easy links to the most used information.
The first impression is everything. Does your website make a good impression from the first viewing? I hope this article will change the way you view your website.