PR: Hop on the Holiday Hubbub
It’s hard to believe the holiday season is upon us. Next week, Thanksgiving arrives, and three weeks later, it’s Christmas.Your organization gives back to the local or international community year-round, however, ‘tis the season for goodwill opportunities.
Hop on the Holiday Hubbub.
Thanksgiving and Christmas is a wonderful time to promote your organization or ministry. Here are a few things the media — newspaper, television, radio, and online – look for in a good story:
People. A story doesn’t come alive unless it is filled with personality, and people give it life. Is your youth group collecting food, clothing, and toys? Is there a church member or volunteer that goes above and beyond to rally for your cause? Through your holiday initiative, have you impacted a family who are willing to tell their story? People are key.
Emotion. Whether the story makes you want to laugh, cry, or take action, the story must evoke emotion.
Visuals. A good story is told with pictures. Can a television or newspaper reporter catch you in action? There are few reporters who will even listen to your story idea if it doesn’t have a good visual.
Action. What steps can the general public do to help out, too? This is the point of publicizing your organization. You would be doing this good work no matter what, but you may be able to get more help if the general public has more information. What do you want them to do? Come and volunteer? Donate to a specific relief fund? Support a child? The bonus comes when you are able to win over those who can be spurred into action. You can have a fervent advocate for your cause or even a new worshipper in your congregation.
Make your goodwill go even further with a good story idea full of people, emotion, visual elements, and a call to action. You, your organization, and those in need will be glad you did.