Believe it or not, the holidays are just around the corner. While this is not necessarily good news for your own wallet, it’s the perfect opportunity to make contact with your people – those donors, customers, supporters, followers, fans and constituents who make your organization go.
The holidays are a magical time where gestures take on greater significance. Warm, fuzzy feelings are more easily transferred. And values that your supporters care about are reinforced.
So, don’t fail to reach out and embrace these people – acknowledge their contributions, and make them feel appreciated.
Need some ideas? That’s why we’re here.
1) Send a personal card. Yes, in today’s e-world, greeting cards are still appreciated. Include a personal message or at least a personal signature. Make it fun, when appropriate. Even the most jaded folks appreciate the extra effort involved in taking the time to send an actual card. Of course, only reference the holiday greeting you are certain they happen to celebrate (When in doubt, there’s always “Happy Holidays”).
2) Send a gift. It doesn’t have to be something expensive and extravagant. Send a fruit basket, a $5 gift card, a book, a box of chocolates. Make it fun. Who doesn’t love to receive a gift? We once had a contact send our media director a Steelers jersey! Now that made a HUGE impression! (Go Steelers!) Even something with your company logo on it is fine — as long as it’s not tacky. When you’re stuck for cool ideas, check Pinterest, where there are always great suggestions.
3) Have a party — and invite them. I know this can’t work for every client but if you have clients that are local, throw a holiday party and personally invite them. Otherwise, Skype them in to the lobby gathering. Allow them to bring a “plus 1” to make them feel more comfortable, and you also get to know your clients on a more personal level.
Now that you have the holidays mastered why not make an effort to keep giving all year long? Do small things throughout the year to make your customers feel appreciated. Give them a recommendation or testimonial on LinkedIn; send them a birthday card or a simple “Thank You” card. You don’t have to spend lots of money making people feel appreciated. Just be genuine and remember: The little things go a long way.
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