As a fundraising and marketing professional, you are expected to track an untold number of performance metrics. However, one often-overlooked metric...
Andy Walker
From Google to Social: How Gen Z Is Shaping the Future of Search
Since 2000, Google has been the top search engine on the Internet. Today, it claims 85% of search market share on the Internet. However, according...
Are You Ready for Google and Yahoo’s New Email Marketing Requirements?
Email marketing is a powerful tool for ministries and organizations to connect with their supporters, but it’s crucial to do it responsibly...
Understanding Analytics: Nine Key Digital Metrics Every Fundraiser Should Measure
In the ever-changing world of digital fundraising, nonprofits are continually seeking ways to maximize their impact and reach. Data-driven insights,...
Threads: What Nonprofits Need to Know About Meta’s New Twitter Rival
Threads, Meta’s new Twitter rival developed by the Instagram team, has rapidly gained momentum, surpassing 100 million users and becoming the...
E-Newsletter Secrets: How Publishers Can Increase Readership and Subscriptions
As a presenter at the Evangelical Press Association’s Christian Media Convention, I had the opportunity to lead a workshop that focused on the...
Unleashing the Power of Instagram Reels: 7 Proven Strategies for Your Organization
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips...
Website Accessibility and Compliance for Nonprofits
Are you aware of web accessibility standards? Is your website ADA and WCAG compliant? For many, web accessibility is a new concept and chances are,...
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant...
Display Advertising 101: What It Is and When You Should Use It
If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But...
