While every organization is different and has its own strategies, there are some fundraising tools that are trending that no one has the luxury to...
2022 Fundraising Trends
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Elle Speicher
Cryptocurrency Donations: Fad or the Future?
I first heard about cryptocurrency about 10 years ago. I remember being extremely skeptical of this new “trend” in commerce and investing. While...
Too many hats
As busy, creative people working with purpose, we all wear too many hats. “If I could just find someone to handle all the sales, I could get back to...
5 Best Practices for Content Creation
It is the 2020s and CONTENT is KING. Whether you are a business, a nonprofit, or a ministry, you are in the business of building a brand and...
Personalize to Maximize Engagement
In 2021, sending an email can be as good as having a real conversation with a person. If you are using email for your marketing and fundraising...
Fundraising Hero’s Journey
The Hero’s Journey has been told thousands of times, yet it never gets old. We all connect on some level to Frodo’s epic journey across Middle-earth...
The New “Easy” Button!
QR Codes Are Back, But Are They Here to Stay?
Invented 2 decades ago, QR codes never really took off in the way that businesses and marketers had hoped. We all thought they would revolutionize...
Numbers or Narrative—What Moves You?
Numbers matter. Numbers that can go into charts and into annual reports, that indicate success or failure, that can help us benchmark and set goals....
The Building Blocks of a Great Donation Page
We have all been there: clicked on the donate button, arrived at the donation page, and exited without making a donation, for one reason or another....