Personalize to Maximize Engagement

Personalize to Maximize Engagement

In 2021, sending an email can be as good as having a real conversation with a person. If you are using email for your marketing and fundraising activities, and you’re not adding personal touches, you may be leaving a lot on the table in terms of engagement,...
Fundraising Hero’s Journey

Fundraising Hero’s Journey

The Hero’s Journey has been told thousands of times, yet it never gets old. We all connect on some level to Frodo’s epic journey across Middle-earth to destroy the ring; to Luke Skywalker responding to Leia’s cry for help and taking a galactic journey toward becoming...
Numbers or Narrative—What Moves You?

Numbers or Narrative—What Moves You?

Numbers matter. Numbers that can go into charts and into annual reports, that indicate success or failure, that can help us benchmark and set goals. 10,000 children fed each year, 80% program funding, 100 education scholarships—you get the idea. These statistics are...
The Building Blocks of a Great Donation Page

The Building Blocks of a Great Donation Page

We have all been there: clicked on the donate button, arrived at the donation page, and exited without making a donation, for one reason or another. Quite often, nonprofit organizations create generic donation pages that unintentionally deter people from giving!...