by Elle Speicher | Oct 15, 2021 | Fundraising
In 2021, sending an email can be as good as having a real conversation with a person. If you are using email for your marketing and fundraising activities, and you’re not adding personal touches, you may be leaving a lot on the table in terms of engagement,...
by Elle Speicher | Aug 20, 2021 | Consulting, Fundraising, Marketing
The Hero’s Journey has been told thousands of times, yet it never gets old. We all connect on some level to Frodo’s epic journey across Middle-earth to destroy the ring; to Luke Skywalker responding to Leia’s cry for help and taking a galactic journey toward becoming...
by Elle Speicher | Jun 25, 2021 | Creative, Digital
Invented 2 decades ago, QR codes never really took off in the way that businesses and marketers had hoped. We all thought they would revolutionize advertising—I mean, how awesome that you could put this little barcode on a piece of paper for people to scan to get all...
by Elle Speicher | Apr 30, 2021 | Fundraising
Numbers matter. Numbers that can go into charts and into annual reports, that indicate success or failure, that can help us benchmark and set goals. 10,000 children fed each year, 80% program funding, 100 education scholarships—you get the idea. These statistics are...
by Elle Speicher | Mar 5, 2021 | Fundraising
We have all been there: clicked on the donate button, arrived at the donation page, and exited without making a donation, for one reason or another. Quite often, nonprofit organizations create generic donation pages that unintentionally deter people from giving!...
