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Cryptocurrency Donations: Fad or the Future?

Cryptocurrency Donations: Fad or the Future?

I first heard about cryptocurrency about 10 years ago. I remember being extremely skeptical of this new “trend” in commerce and investing. While mostly ignorant about the details of my investment, I decided to give it a shot. In 2019, I bought a single bitcoin for...
Too many hats

Too many hats

As busy, creative people working with purpose, we all wear too many hats. “If I could just find someone to handle all the sales, I could get back to work.” “Do we have someone who can do the weekly reports?” “Why do I have to spend time doing data cleanup; I want to...
5 Best Practices for Content Creation

5 Best Practices for Content Creation

It is the 2020s and CONTENT is KING. Whether you are a business, a nonprofit, or a ministry, you are in the business of building a brand and attracting customers, donors, or parishioners using CONTENT. Creating content doesn’t just mean making Facebook posts or...
Personalize to Maximize Engagement

Personalize to Maximize Engagement

In 2021, sending an email can be as good as having a real conversation with a person. If you are using email for your marketing and fundraising activities, and you’re not adding personal touches, you may be leaving a lot on the table in terms of engagement,...
Fundraising Hero’s Journey

Fundraising Hero’s Journey

The Hero’s Journey has been told thousands of times, yet it never gets old. We all connect on some level to Frodo’s epic journey across Middle-earth to destroy the ring; to Luke Skywalker responding to Leia’s cry for help and taking a galactic journey toward becoming...