If you have any experience with Google Ads (formerly Google AdWords) then you probably know at least two things. It is very easy to get started...
George Konetes
What Are Your Strongest Brand Components?
Every brand has high points and low points. Each has brand components that are excellent, components that are good, and components that are not so...
Facebook’s Quiet Coup Opens A Door To Social Media Email Marketing
Recently, most of the social media world received a new email address without realizing it. The announcement was made by means of a single notice...
4 Keys To Executing An Effective Public Relations Campaign
There are many different approaches to a strategic and effective public relations campaign. However, once you have built your strategy and developed...
4 Factors That Impact Christian Media Time Buying
When it comes to media buying, it is important to recognize the differences that exist between the secular and Christian markets. Sure, a lot of the...
Using Social Media To Express Your Brand Personality
What is Brand Personality? Simply put, your brand personality is the collection of human qualities that describe your organization. While the idea...
Use Google Analytics For Strategic Insight Into Your Keywords
For some, the phrase “Optimizing Keywords” is so intimidating and complex that mentally it gets lumped into the same categories as nuclear fission...
7 Step Guide To SEO Keyword Optimization: In Laymen’s Terms
Developing and optimizing keywords for SEO should be a major part of any organization’s web strategy, but most never get around to it because they...
Valuing Facebook Fans: Engagement Quality Vs. Fan Quantity
The internet is abuzz with people talking about ROI and figuring out what the ROI of social media is. They are trying to determine the value of...
4 Tangible Benefits of Social Media In Inbound Marketing
There is a lot being said about social media and inbound marketing these days. Google it and you’ll notice that what is published every minute...