To a lot of people, there are no major differences between a brand and a logo. In reality though, that is almost like saying that there is no difference between electricity and a light bulb. Like electricity, branding provides the power needed to allow the
I hear a lot about social media strategies these days, but what I do not hear about as much are marketing strategies that involve social media. What is the difference? One is a way of using available technology. The other is leveraging that technology to
These two terms, often used interchangeably are far from the same … Each is a completely different concept.
A plan is usually a list of steps taken to accomplish a goal. A plan tackles questions like how, when, where, who, and what? A plan is
Draw your audience in…
Instead of pushing your message out
From the beginning of mass communications as a discipline, the model has looked something like this:
This is the foundation of modern marketing, albeit with another arrow that has profit written on it.
So what’s wrong with that?
Making SMO (Social Media Optimization) and
SEO (Search Engine Optimization) Work For You.
There is no shortage of voices telling you how to use social media to do things great or small. Truthfully, most of them know very little more than you do. Today, what I want
Weâ€™re energized about this new venture because of all the benefits that cartoons bring to the table. They present a handy and fun way to reach and connect with people. They can inspire, motivate, entertain, and deliver messages in innovative ways. We
Media has become a critical tool for ministry in todayâ€™s culture. Whether you are utilizing traditional media like television, radio, or print; or more interactive media like web, email, social media, streaming video; it is important to choose the right media based on your objectives,