Author: George Konetes

Social Media — A Presence Or A Purpose

I hear a lot about social media strategies these days, but what I do not hear about as much are marketing strategies that involve social media. What is the difference? One is a way of using available technology. The other is leveraging that technology to

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The Difference Between a Plan and a Strategy

These two terms, often used interchangeably are far from the same … Each is a completely different concept. The Plan A plan is usually a list of steps taken to accomplish a goal. A plan tackles questions like how, when, where, who, and what? A plan is

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Pull Don’t Push

Draw your audience in… Instead of pushing your message out From the beginning of mass communications as a discipline, the model has looked something like this: This is the foundation of modern marketing, albeit with another arrow that has profit written on it. So what’s wrong with that? 

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Capturing the Synergy

Making SMO (Social Media Optimization) and SEO (Search Engine Optimization) Work For You. There is no shortage of voices telling you how to use social media to do things great or small. Truthfully, most of them know very little more than you do. Today, what I want

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Infinity Concepts Presents Cartooning

We’re energized about this new venture because of all the benefits that cartoons bring to the table. They present a handy and fun way to reach and connect with people. They can inspire, motivate, entertain, and deliver messages in innovative ways. We

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Making Better Media Decisions

Media has become a critical tool for ministry in today’s culture. Whether you are utilizing traditional media like television, radio, or print; or more interactive media like web, email, social media, streaming video; it is important to choose the right media based on your objectives,

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