Just about everybody is blogging these days, and I do mean everybody. But did you know that a lot of people who blog aren’t doing it for the right...
George Konetes
Developing the Social Skills Needed For Social Media
All too often businesses decide to jump on board with social media and assign someone to start a Twitter feed or a Facebook page. To a learned...
One Practical Way To Boost Your Twitter Reach
There seems to be an endless supply of tweets, ebooks, blog posts, and articles with key principles of using Twitter more effectively. But of all...
3 Reasons Why Search Engine Optimization Still Hasn’t Caught On
It’s interesting to me to still see two strong camps in the field of Search Engine Optimization (SEO). You have those who are legitimately out to...
3 Ways Blogging Builds Your Inbound Marketing Strategy
I don’t have time to blog. Everyone has likely said these words at one time or another. But what do you have time to do? Many companies will spend...
Marketing or Public Relations: What Do They Mean For Today?
I am often asked, “What is the difference between marketing and public relations (PR)?” PR is about managing perception and developing...
Agency Christmas Report: A Few of Our Favorite Things
As part of this year’s Christmas festivities, we made some lists of a few of our favorite things. Drawing upon hundreds of years of combined...
5 Steps to Executing An Inbound Marketing Strategy
Inbound marketing is an exciting and rapidly growing field partially because it is relatively inexpensive. Anyone can pick up the tools and try...
The Competitive Edge In Social Media Marketing
Knowing Your Audience Better Than Anyone Else You know social media and you know your audience. But do you know your audience inside of social...
Ideas Are Like Diamonds — Even the Best Need Some Work to Shine
A great idea can change a company, an industry, and even history. Ideas are some of the most precious things that we have. Every great invention,...