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Break These 5 Fundraising Bad Habits Today

Break These 5 Fundraising Bad Habits Today

Every non-profit has bad habits. Some bad habits were started unintentionally, some from bad thinking, and some may have been good ideas long ago, but they have not aged well. If you can identify and stop just some of your bad habits, you could find new momentum and...
Break the Bad Habit of Recycled Ministry Content

Break the Bad Habit of Recycled Ministry Content

The definition of recycled content is to use content created for one setting, like a blog, a sermon, or a letter and reuse it for another setting, like an advertisement, a podcast, or an email. The idea of recycling content for nonprofits in general is not a bad one,...
5 SEO Ranking Factors Few People Talk About

5 SEO Ranking Factors Few People Talk About

In some ways search engines are the gatekeepers to the Internet. They organize the web and try to connect every person who is looking for things with the best possible results. They are rewarded with repeat searchers to whom they can serve advertising. It is not a...
Every Digital Campaign Has a Research Cost

Every Digital Campaign Has a Research Cost

When you are considering a new product, fundraising, or service campaign, you likely account for things like the audience, messaging, and conversion pathway. Very few organizations are paying for research when they plan a new campaign but almost all will end up paying...
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