Simply stated, digital acquisition is the process of using digital marketing to reach new people and persuade them to join your email list. More...
George Konetes
How To Leverage Facebook Advertising For Non-Profits
When asked about the usefulness of Facebook for non-profits, the first two things I usually say are (1) People usually don’t make donations on...
5 Reasons Image Ads Outperform Video Ads
There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and...
Are Your Media Partners “Facebook Certified?”
Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and...
Google Ad Grants For Non-Profits | 9 Things You Need To Know
In order to provide some support for philanthropic initiatives, Google provides a grant system that many nonprofits can make use of. This amounts to...
Three Retargeting Strategies To Maximize ROI
Retargeting is a digital marketing strategy that is growing and being used in new and innovated ways. It is a form of online advertising that can...
5 Micro Conversions That Precede A Digital Donation
When most people think about donor conversions they think about donations. And while that is certainly the end goal, there is a journey that most...
Three Things Most People Don’t Know About Google AdWords
Many people know that Google AdWords is synonymous with those little text ads that pop up in Google when you search for things. But AdWords is a lot...
7 Tips For Quickly Optimizing Digital Advertising
The digital world is full of advertising platforms and creative techniques such as Facebook ads, display ads, email ads, search ads, and much more....
5 Ways Your Digital Advertising Can Make You Smarter
Can advertising make you smarter? It’s not a trick question. Advertising is expensive and where that budget goes is determined by ROI metrics. But...