Stop Your Nagging: The Rules of Following Up

Stop Your Nagging: The Rules of Following Up

PR professionals invest a great deal of time and consideration into crafting the perfect pitch and tailoring a media list. Once the pitch is sent, your focus should shift on to your follow-up. Sure, some of those on your list might reach out and respond on their own....
The Top 5 PR Missteps You Should Avoid

The Top 5 PR Missteps You Should Avoid

Public Relations has changed greatly in the last decade. The best practices that might have worked well for you or your organization ten years ago likely seem ancient and irrelevant now. The world of communications continues to change rapidly, and PR must and will...
The Changing Face of Public Relations

The Changing Face of Public Relations

When I studied Public Relations in college, social media was just beginning to make its mark on our society. It has truly been amazing to watch how social media has evolved over time and how beneficial and necessary it has become in marketing and public relations...