A successful donor retention program is a crucial component of your overall fundraising strategy. Finding and acquiring new donors can be hard—and expensive. With donor retention rates hovering about 45%, there is tremendous opportunity to reactivate lapsed donors, or...
You probably already know that storytelling can be one of the most effective tools in your fundraising toolbox. Nonprofit storytelling is one of the most powerful tools to attract and motivate donors. A story can spur someone to take action because suddenly the cause...
Year-end fundraising is the most wonderful time of the year! You know what that means—the Season of Giving is almost here. The Season of Giving is a huge deal for nonprofits. Billions of dollars are given in just a few days. In fact, nearly 1/3 (31%) of annual giving...
If your organization has any online presence: Facebook, Instagram, YouTube, Google reviews, a blog, eventually you’re going to deal with an angry or negative comment. Someone will respond to a post or published piece of content in an upset, frustrated, mean, or angry...
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully crafted emails or newsletters, right? It feels a little like a relationship gone bad. Someone is moving on and ending the...
