by Kim Rugh | Aug 13, 2021 | Digital, Media
If your organization has any online presence: Facebook, Instagram, YouTube, Google reviews, a blog, eventually you’re going to deal with an angry or negative comment. Someone will respond to a post or published piece of content in an upset, frustrated, mean, or angry...
by Kim Rugh | Jun 11, 2021 | Digital, Fundraising
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully crafted emails or newsletters, right? It feels a little like a relationship gone bad. Someone is moving on and ending the...
by Kim Rugh | Apr 16, 2021 | Church Growth, Consulting
In a time of constant change, it’s more important than ever for churches to prioritize communicating effectively. But what is the ultimate goal of communications in the church? I would argue that it is to reach our community and our congregation in order to inspire,...
by Kim Rugh | Feb 19, 2021 | Digital, Fundraising
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link that “calls” your customer or donor to do something or to respond in some way. Far too many nonprofits and ministries...
by Kim Rugh | Jan 8, 2021 | Creative, Digital, Fundraising
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete. As a marketer, your first goal is to get your recipients to OPEN your email. People’s inboxes...
