by Kim Rugh | Jun 11, 2021 | Digital, Fundraising
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully crafted emails or newsletters, right? It feels a little like a relationship gone bad. Someone is moving on and ending the...
by Kim Rugh | Apr 16, 2021 | Church Growth, Consulting
In a time of constant change, it’s more important than ever for churches to prioritize communicating effectively. But what is the ultimate goal of communications in the church? I would argue that it is to reach our community and our congregation in order to inspire,...
by Kim Rugh | Feb 19, 2021 | Digital, Fundraising
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link that “calls” your customer or donor to do something or to respond in some way. Far too many nonprofits and ministries...
by Kim Rugh | Jan 8, 2021 | Creative, Digital, Fundraising
How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete. As a marketer, your first goal is to get your recipients to OPEN your email. People’s inboxes...
by Kim Rugh | Nov 27, 2020 | Branding, Digital, Media
What’s the caveman test as it applies to your website? Simple. If I put a computer in the hands of a caveman—someone who doesn’t know the first thing about navigating a website—will he answer 3 simple questions? What’s your mission? Why should I give? How can I give?...
