Years ago, I worked as the Senior VP for a national ministry. While this organization had a robust fundraising program, there were no additional...
How Much Should You Spend On Marketing?
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Mark Dreistadt
A Better Alternative
My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full...
Two Decades of Innovation
What does it take to build a premier Christian brand communications agency that serves clients not only across America but also around the globe?...
Challenges Always Present New Opportunities
Infinity Concepts recently released a new research report: The Ripple Effect: Congregations, COVID, and the Future of Church Life. This report is...
Three New Digital Marketing Channels You Should Consider
Early in 2020, Infinity Concepts embarked on a new adventure. Working with a technology partner, we set up a new digital marketing platform to...
Essential iPhone Apps
Two years ago, I wrote a blog entitled What’s On Your iPhone, reviewing the apps I was using on my iPhone at that time. Most certainly, technology,...
More Than a Merry Christmas!
The Christmas holidays are always a very special time of the year. It is a time when we express our heartfelt appreciation for others through our...
Lost Opportunities: Faith, Giving, and Social Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.”...
3 Essential Principles for a Healthy Brand
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad...
RACE to Success in Your Marketing and Communication Efforts
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...