by Mark Dreistadt | Jul 23, 2021 | Digital, Media
Early in 2020, Infinity Concepts embarked on a new adventure. Working with a technology partner, we set up a new digital marketing platform to create a new way to communicate within the Christian community. The technology itself was not new, but the innovative...
by Mark Dreistadt | Apr 1, 2021 | Digital, Leadership
Two years ago, I wrote a blog entitled What’s On Your iPhone, reviewing the apps I was using on my iPhone at that time. Most certainly, technology, culture and communication have changed in the past two years, especially since the onset of the COVID era. I felt like...
by Mark Dreistadt | Dec 25, 2020 | News
The Christmas holidays are always a very special time of the year. It is a time when we express our heartfelt appreciation for others through our greetings and our gifts. It is usually a time for celebration and festivities, with Christmas parties and family...
by Mark Dreistadt | Oct 9, 2020 | Branding, Digital, Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.” Me-search is an expression of our personal feelings, perceptions, or even historical perspective… and it is often 100% wrong....
by Mark Dreistadt | Jun 12, 2020 | Branding
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad campaign, it is not your latest website… A brand is the unique essence that differentiates you from everyone else. It is...
