The Christmas holidays are always a very special time of the year. It is a time when we express our heartfelt appreciation for others through our greetings and our gifts. It is usually a time for celebration and festivities, with Christmas parties and family gatherings.
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.” Me-search is an expression of our personal feelings, perceptions, or even historical perspective… and it is often 100% wrong. Research is the systematic investigation of
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad campaign, it is not your latest website… A brand is the
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT – ENGAGE. These four principals outline the process for effectively building and nurturing a donor or customer base. REACH Every organization needs
In addition to marking the New Year, 2020 also represents the start of a new decade. There is no better time to unleash dreams and benchmark accomplishments. But in order to gauge success, you must ask yourself a few questions. What is success? How will
The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many churches are experiencing growth, Christianity in America is in decline. With successive generations facing increasingly secular influences, our culture is slowly shifting away
My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full Time Employees Phil is known for being both provocative and insightful. His television production and consulting experience during the past 30 years give
Every good structure is built on a strong foundation. Jesus even taught this in the Bible in Matthew – Chapter 7 and Luke – Chapter 6. When you build any structure, the most important part of the process is getting the foundation right. I once
In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct mail programs. Digital communication can be faster and less expensive. Plus, literally everyone is online these days… However, the outcomes are not as predictable as
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach. Developing a strong brand involves more than just creating a good logo. It requires a commitment to identify and develop the
