In recent months we have been making a lot of internal changes at our agency to operate more effectively and efficiently, as well as to deliver...
Teaching, Training, Coaching, and Mentoring
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Mark Dreistadt
How Much Should You Spend On Marketing?
Years ago, I worked as the Senior VP for a national ministry. While this organization had a robust fundraising program, there were no additional...
A Better Alternative
My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full...
Two Decades of Innovation
What does it take to build a premier Christian brand communications agency that serves clients not only across America but also around the globe?...
Challenges Always Present New Opportunities
Infinity Concepts recently released a new research report: The Ripple Effect: Congregations, COVID, and the Future of Church Life. This report is...
Three New Digital Marketing Channels You Should Consider
Early in 2020, Infinity Concepts embarked on a new adventure. Working with a technology partner, we set up a new digital marketing platform to...
Essential iPhone Apps
Two years ago, I wrote a blog entitled What’s On Your iPhone, reviewing the apps I was using on my iPhone at that time. Most certainly, technology,...
More Than a Merry Christmas!
The Christmas holidays are always a very special time of the year. It is a time when we express our heartfelt appreciation for others through our...
Lost Opportunities: Faith, Giving, and Social Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.”...
3 Essential Principles for a Healthy Brand
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad...