What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad...
3 Essential Principles for a Healthy Brand
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Mark Dreistadt
RACE to Success in Your Marketing and Communication Efforts
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...
Success in 2020: 5 Steps To Achieve Your Personal Vision
In addition to marking the New Year, 2020 also represents the start of a new decade. There is no better time to unleash dreams and benchmark...
America’s Changing Religious Landscape
The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many...
Foundations For The Future: Donor Acquisition AND Donor Retention
Every good structure is built on a strong foundation. Jesus even taught this in the Bible in Matthew – Chapter 7 and Luke – Chapter 6. When you...
Direct Mail Is Alive and Well…
In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct...
Branding Your Church’s Media Ministry
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach....
The Most Powerful Group In The United States
Infinity Concepts specializes in reaching the Christian community. We work with ministries, non-profits and for-profit corporations who want to...
You Pick Two
As a creative agency we continuously have dozens of projects in process for our clients. Each client is unique with its own defined style and...
Look Back — Look Around — Look Ahead.
To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has...