There is a new generation of consumers on the rise: Generation Alpha. This group, whose name was coined by Australian-based social researcher Mark...
Paul McDonald
Improvements in Closed Captioning?
As more and more video creators are embracing closed captioning and other related services, they are developing new methods to produce them. The...
Four More Things You Should Know About Podcasting
With all the hype about podcasting, it seems everyone has a podcast these days. And, as the number of existing podcasts has surpassed two million,...
The State of Podcasting: Is It All Hype?
According to a Share of Ear report released in 2020, podcast listening represented 6% of all audio listening. That statistic by itself doesn’t seem...
Lessons Learned from the Pandemic
As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the...
The Possibilities for Out-of-Home Advertising
It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a...
Streaming Television Is the Future
Streaming television is not new, but with all that’s been happening this past year, it is fast becoming the wave of the future. The service had...
The Growing Phenomenon of Podcasting
Although podcasting represents only 6% of total “share of ear” listening, it is one of the fastest growing media right now. Media companies are...
Radio Continues to Be Resilient Even as It Changes
Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the...
Broadcast Television: Here to Stay … For Now
Broadcast television has gone through some volatile changes this year. Although we saw a large increase in viewership in March and April, the...