According to a Share of Ear report released in 2020, podcast listening represented 6% of all audio listening. That statistic by itself doesn’t seem...
The State of Podcasting: Is It All Hype?
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Paul McDonald
Lessons Learned from the Pandemic
As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the...
The Possibilities for Out-of-Home Advertising
It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a...
Streaming Television Is the Future
Streaming television is not new, but with all that’s been happening this past year, it is fast becoming the wave of the future. The service had...
The Growing Phenomenon of Podcasting
Although podcasting represents only 6% of total “share of ear” listening, it is one of the fastest growing media right now. Media companies are...
Radio Continues to Be Resilient Even as It Changes
Radio seems to have an amazing resiliency. With the advent of television, media pundits were declaring the end of radio. It didn’t happen. With the...
Broadcast Television: Here to Stay … For Now
Broadcast television has gone through some volatile changes this year. Although we saw a large increase in viewership in March and April, the...
More Than Just for TV Shows
As many businesses attempt to establish new normal office protocols, working from home with its attendant video conferencing is becoming more and...
Radio Still Moves the Needle
Radio can be a viable part of any media plan if it is used strategically. Knowing the strengths of radio and how and when it reaches its audience...
Podcast Trends During a Pandemic
At the beginning of this year, podcasting was projected to be one of the hottest new media. After experiencing a half dozen years of 20% annual...