As many businesses attempt to establish new normal office protocols, working from home with its attendant video conferencing is becoming more and...
Paul McDonald
Radio Still Moves the Needle
Radio can be a viable part of any media plan if it is used strategically. Knowing the strengths of radio and how and when it reaches its audience...
Podcast Trends During a Pandemic
At the beginning of this year, podcasting was projected to be one of the hottest new media. After experiencing a half dozen years of 20% annual...
Television Viewing Habits Change with Coronavirus
With medical quarantines and government-mandated sequestering, more and more of us are at home for longer hours, so the natural inclination is to...
The Power of Americans Age 50-plus
In television advertising, the most coveted audience segment to go after has traditionally been the 18-49 age group. But, being a member of the...
Four Reasons to Consider Print Advertising
For a while now, many have said that print is dead. Recently, I have been hearing a lot of buzz that claims the opposite. Let’s look at some facts....
Six Reasons You Should Consider Podcast Advertising
What is a podcast? According to the dictionary, a podcast is a digital audio file made available on the Internet for downloading to a computer or...
Addressable Television Advertising… What Is It and How Does It Work?
Addressable television advertising is the ability to show different ads to different households while they are watching the same program. Ads are...
The Changing Face of Media
There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be...
Advertising Is Becoming Increasingly Personal
As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and...
