Addressable television advertising is the ability to show different ads to different households while they are watching the same program. Ads are...
Addressable Television Advertising… What Is It and How Does It Work?
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Paul McDonald
The Changing Face of Media
There’s an old expression that “everything old is new again” and it seems to be true in the media world. Media options that were considered to be...
Advertising Is Becoming Increasingly Personal
As technology continues to advance and media becomes more fragmented, new media buying options are emerging, like addressable advertising and...
Television Audience Fragmentation
As new technologies emerge and become more mainstream, video viewing audiences are becoming more and more fragmented. What this means is that it is...
Television Programming Content Drives Viewers
Television, no matter what platform it is viewed on, is still a significant player in the media landscape. And, I believe the driver behind any...
Binge Watching
It’s that time of year again when the water-cooler discussions turn to the likes of the latest Hallmark Christmas movies or other assorted...
The Changing Face of Media Buying
Media buying is changing. A recently published Nielsen report looked at the changing face of media buying. And while there are some givens that the...
Are You Making the Most of Closed Captioning?
Over the past few weeks, I have been in several public places that had monitors showing television programming, however the sound was either low or...
Billboards 101
I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their...
Out-of-Home is Making a Resurgence
Out-of-Home (OOH) Advertising, most often referring to billboards, is making a resurgence. Once more, those who predicted that traditional...