As new technologies emerge and become more mainstream, video viewing audiences are becoming more and more fragmented. What this means is that it is...
Paul McDonald
Television Programming Content Drives Viewers
Television, no matter what platform it is viewed on, is still a significant player in the media landscape. And, I believe the driver behind any...
Binge Watching
It’s that time of year again when the water-cooler discussions turn to the likes of the latest Hallmark Christmas movies or other assorted...
The Changing Face of Media Buying
Media buying is changing. A recently published Nielsen report looked at the changing face of media buying. And while there are some givens that the...
Are You Making the Most of Closed Captioning?
Over the past few weeks, I have been in several public places that had monitors showing television programming, however the sound was either low or...
Billboards 101
I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their...
Out-of-Home is Making a Resurgence
Out-of-Home (OOH) Advertising, most often referring to billboards, is making a resurgence. Once more, those who predicted that traditional...
The Next Phase of Television
“Watching television” is a thing of the past. Now, we “consume video.” Every electronic device we own is now a potential video viewing screen, and...
Is Broadcast TV Dead?
There are many who are saying that the future of broadcast television looks bleak, and even predicting its ensuing death. Yet many others are saying...
Strategize Your Vision
You are planning a big event at your church or media ministry. God has given you an amazing vision for this project and you are excited about what...
