Expert Insights
One quick website hack to increase donations today
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link...
The Path to Caring About Your Cause
Your cause matters, a lot. You are changing lives and the people that support you are vested partners of a work they are passionate about. But how...
Are You In A Relationship With Your Donors?
FUNDRAISING is imperative for a non-profit’s survival...but FRIEND-RAISING is critical for growth and profitability! There are many ways to raise...
5 Things to Consider When You Pitch to the Media
The relationship Public Relations practitioners have with the media is crucial for success. Yes, it is certainly most important to understand your...
The Role of Content Marketing for Nonprofits
Content marketing effectively attracts people and sets you apart from other nonprofits. Think of it as storytelling—telling stories about what your...
Instagram Brings Back Chronological Feed Option and More. What Does That Mean for Your Brand?
In 2016, Instagram followed the tech trend of utilizing an algorithmic-based feed to serve up content to its users and shut down its chronological...
Display Ads: How to Ensure Success
In 2022, digital display ads still play a major role in pushing your potential customers through the marketing funnel. Even with all the other...
Cryptocurrency Donations: Fad or the Future?
I first heard about cryptocurrency about 10 years ago. I remember being extremely skeptical of this new “trend” in commerce and investing. While...
Streaming TV Steamrolls the Competition
Streaming television is quickly moving to front and center as one of the fastest growing media types. In the last year, the number of over-the-top...
5 Reasons Why Donors Lapse and How to Prevent It
A successful donor retention program is a crucial component of your overall fundraising strategy. Finding and acquiring new donors can be hard—and...