Expert Insights
The Digital Sibling to Direct Mail
Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation...
Three Tips for Improving Your Donation Forms
Vying for the attention of your donors, especially new donors, is extremely difficult in a world filled with so much noise and distractions. Imagine...
Your Media Plan: It Is Time to Embrace the Change!
If we have learned anything from the past (almost) 2 years, it is that things change! Sometimes dramatically! Everything changed from how children...
Too many hats
As busy, creative people working with purpose, we all wear too many hats. “If I could just find someone to handle all the sales, I could get back to...
A New Generation of Consumers
There is a new generation of consumers on the rise: Generation Alpha. This group, whose name was coined by Australian-based social researcher Mark...
The 3 Most Important Questions to Answer Before You Write Your Next Story for Fundraising
You probably already know that storytelling can be one of the most effective tools in your fundraising toolbox. Nonprofit storytelling is one of the...
Identify Blind Spots, Focus Your Vision, and See Better Results
Usually, leaders take time at the start of a new year to reflect on the previous year, identify what worked and what didn't, set new goals, look for...
7 Tips for Ministries to Use YouTube Well
YouTube is one of the largest media platforms in the world and offers many opportunities to nonprofits. But to get traction on YouTube, the platform...
Mobile Giving Needs Beautiful Donation Pages … Anywhere!
A guest post by Kimber Wiggs – Qgiv These days, we live our lives on the go, so it makes sense that mobile devices are how many of us interact with...
Reasons to Add Radio and Podcasts to Your PR Strategy
When I first started in PR, my team considered successful earned media for a client as booked television interviews and articles published online or...