Expert Insights
Lost Opportunities: Faith, Giving, and Social Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.”...
Does Your Website Make a Great First Impression?
As the old saying goes, “you never get a second chance to make a great first impression.” Whether you’re donning a new suit for a job interview or...
How Many Facebook Ad Sets Do You Need?
When it comes to how many creatives a campaign needs to be effective, there are a variety of factors that impact the answer. And while there is a...
Public Relations—A Firm Foundation for Building Strong Relationships
We live our lives to be in relationship with others. These relationships include our family, our friends, our church family, and our coworkers....
3 Things You May Not Know About Graphic Design
The discipline of graphic design has come a long way, baby. If you have been a reader of my blogs, you probably know a bit about my history. I...
Charitable Solicitation Registration: Why Is It Important?
If you are a nonprofit executive, you know that fundraising is vital for expansion and growth. Because your fundraising efforts are key, it is vital...
More Than Just for TV Shows
As many businesses attempt to establish new normal office protocols, working from home with its attendant video conferencing is becoming more and...
Social Media is Key for Nonprofits
Gone are the days when nonprofits discuss whether or not they need to be active on social media. Simply put, they should. Over 70% of Americans use...
Is Your Digital Advertising Data Descriptive or Predictive?
In this age of digital advertising, data is readily available like never before. But it is easy to be lulled into a false sense of confidence in our...
5 Public Relations Tips for Small Business
Whether you realize it or not, every business big or small needs Public Relations to succeed. Public Relations is the management of communications...