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Insights from our Experts

Target Your PR Seed

Target Your PR Seed

For people of faith, the biblical maxim found in 2 Corinthians 9:6 may come to mind as you consider sharing your public relations story, “Remember...

The Storytelling Formula

The Storytelling Formula

Much like solving for “x” in a mathematical equation, how you tell your organization’s story requires a specific formula. Every piece of...

Reaching Generation Z

Reaching Generation Z

Our Pastor recently preached a sermon series titled Generation NXT. Throughout four weeks, he spoke about all the generations and how to effectively...

Make [Fun]draising Fun!

Make [Fun]draising Fun!

Abraham Maslow, renowned psychologist, once said, “It is tempting, if the only tool you have is a hammer, to treat everything as if it were a...

How to Avoid the SPAM Folder

How to Avoid the SPAM Folder

Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...