Insights from our Experts
5 Tips for Targeting Digital Fundraising Ads
The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have...
Three New Digital Marketing Channels You Should Consider
Early in 2020, Infinity Concepts embarked on a new adventure. Working with a technology partner, we set up a new digital marketing platform to...
The Top 5 PR Missteps You Should Avoid
Public Relations has changed greatly in the last decade. The best practices that might have worked well for you or your organization ten years ago...
SMS Marketing for Ministries: Five Stats You Need to Know
Text messaging (or SMS) has become the primary form of communication for many Americans, often more favorable than email and especially phone calls...
Facebook Heard the Call for Audio
My last blog post focused on how audio marketing is making a comeback. You can read it here:...
Brand Communications Agency Welcomes New Israel-Based Client
EXPORT, PA – Infinity Concepts, an integrated brand communications agency, is pleased to announce the addition of Friends of the Israel Defense...
The New “Easy” Button!
QR Codes Are Back, But Are They Here to Stay?
Invented 2 decades ago, QR codes never really took off in the way that businesses and marketers had hoped. We all thought they would revolutionize...
Lessons Learned from the Pandemic
As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the...
Rekindle the Romance: A Study in Unsubscribe Pages
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully...
Four Ways to Grow Your Email List Using Social Media Advertising
With the major changes in digital marketing and technology over the past decade, many expected the effectiveness of email marketing in fundraising...