Insights from our Experts
Working Together for Stronger Relationships: Public Relations and Influencer Marketing
Although it is not considered a part of Public Relations, Influencer Marketing certainly has a place within an organization or brand’s PR strategy....
Audio Marketing Is Making a Comeback!
What goes around, always come back around, right? Ready or not, audio marketing is back! Audio Marketing is not a new concept, it is just evolving....
Numbers or Narrative—What Moves You?
Numbers matter. Numbers that can go into charts and into annual reports, that indicate success or failure, that can help us benchmark and set goals....
The Possibilities for Out-of-Home Advertising
It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a...
The Sacred Ministry of Church Communications
In a time of constant change, it’s more important than ever for churches to prioritize communicating effectively. But what is the ultimate goal of...
The Changing Face of Public Relations
When I studied Public Relations in college, social media was just beginning to make its mark on our society. It has truly been amazing to watch how...
Essential iPhone Apps
Two years ago, I wrote a blog entitled What’s On Your iPhone, reviewing the apps I was using on my iPhone at that time. Most certainly, technology,...
How Your Fundraising Style Can Make You a Leader
Every communication and message your organization sends out is an opportunity. It is an opportunity to raise funds, but it is also an opportunity to...
The First-Party Future… Moving Beyond the Age of Facebook Ads
Love it or hate it, donor data is crucial to the success of your fundraising efforts. In a digital world, effectively collecting and using donor...
Nielsen Launches New TV Ratings System
Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to...