Insights from our Experts
Teaching, Training, Coaching, and Mentoring
In recent months we have been making a lot of internal changes at our agency to operate more effectively and efficiently, as well as to deliver...
Target Your PR Seed
For people of faith, the biblical maxim found in 2 Corinthians 9:6 may come to mind as you consider sharing your public relations story, “Remember...
The Storytelling Formula
Much like solving for “x” in a mathematical equation, how you tell your organization’s story requires a specific formula. Every piece of...
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant...
Reaching Generation Z
Our Pastor recently preached a sermon series titled Generation NXT. Throughout four weeks, he spoke about all the generations and how to effectively...
Make [Fun]draising Fun!
Abraham Maslow, renowned psychologist, once said, “It is tempting, if the only tool you have is a hammer, to treat everything as if it were a...
Why Does Radio Continue to Dominate?
Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high...
Five Key Takeaways for Your Next Nonprofit or Ministry Outreach Event
The world of events and gatherings has drastically shifted and evolved over the last few years. The pandemic has forever changed the way in which...
What Does Optimization Really Mean in Digital Fundraising?
Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This...
How to Avoid the SPAM Folder
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...