Insights from our Experts
A Better Alternative
My long-time friend and colleague, Phil Cooke, recently posted a blog article entitled: Leaders: There May Be a Better Alternative Than Hiring Full...
Is Public Relations Your Fundraising Campaign’s Missing Piece?
The goal of a strong fundraising campaign is to inspire supporters to give to your organization or cause, and ideally, create a long-lasting...
Two Decades of Innovation
What does it take to build a premier Christian brand communications agency that serves clients not only across America but also around the globe?...
The Digital Sibling to Direct Mail
Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation...
Three Tips for Improving Your Donation Forms
Vying for the attention of your donors, especially new donors, is extremely difficult in a world filled with so much noise and distractions. Imagine...
Your Media Plan: It Is Time to Embrace the Change!
If we have learned anything from the past (almost) 2 years, it is that things change! Sometimes dramatically! Everything changed from how children...
Too many hats
As busy, creative people working with purpose, we all wear too many hats. “If I could just find someone to handle all the sales, I could get back to...
A New Generation of Consumers
There is a new generation of consumers on the rise: Generation Alpha. This group, whose name was coined by Australian-based social researcher Mark...
The 3 Most Important Questions to Answer Before You Write Your Next Story for Fundraising
You probably already know that storytelling can be one of the most effective tools in your fundraising toolbox. Nonprofit storytelling is one of the...
Identify Blind Spots, Focus Your Vision, and See Better Results
Usually, leaders take time at the start of a new year to reflect on the previous year, identify what worked and what didn't, set new goals, look for...