Expert Insights
5 Public Relations Tips for Small Business
Whether you realize it or not, every business big or small needs Public Relations to succeed. Public Relations is the management of communications...
How to Design for Your Target Audience
If you are marketing a business, ministry, or organization, you have undoubtedly heard many times that you must know your audience thoroughly. It is...
The Single Most Important Key To Boosting Your Revenue
Often, I receive requests from nonprofits and ministries asking for help to acquire new donors. They are desperately looking for the next new...
Radio Still Moves the Needle
Radio can be a viable part of any media plan if it is used strategically. Knowing the strengths of radio and how and when it reaches its audience...
Change in the Midst of a Crisis
At Infinity Concepts, we work with nonprofits of all sizes. We work closely with a ministry that launched a new outreach just as the COVID-19...
In Digital Fundraising, Immediacy Is a Game Changer
Near the peak of the coronavirus crisis I received a direct mail piece from a nonprofit I have a relationship with. The newsletter showed life going...
3 Essential Principles for a Healthy Brand
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad...
Should You Consider a Minimalist Logo?
There is a common trait often shared among successful businesses and organizations: their logos are usually simple, unique, and widely recognizable....
7 Fundraising Metrics Every Nonprofit Should Track
When it comes to determining the effectiveness of your nonprofit or ministry fundraising program there are SEVEN FUNDRAISING PERFORMANCE INDICATORS...
When the Media Calls: 10 Things You Need to Know
You just received a request for an interview. That means you are probably either elated, terrified or maybe a little bit of both. You deserve to be...