8 Tips For More Effective Email Appeals

Email appeals are unique, they are different than direct mail appeals, and they function differently. You have unique limitations and opportunities that you do not have with a written ask. Unfortunately, the power of the email appeal is rarely realized because they are written with

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Look Back — Look Around — Look Ahead.

To everything there is a season, A time for every purpose under heaven… Ecclesiastes 3:1 We live in a world filled with seasons: The calendar has four seasons … each follows the other with distinct purpose in the cycle of life. We just completed the Christmas holiday season

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Four Public Relations Trends For 2019

‘Tis the season to watch for upcoming trends in 2019 — and public relations is no different, as changes in the media industry continue to transform dramatically. Because of cuts in newsrooms, those of us fighting for space and air time are forced to reevaluate

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What Business Are You In?

What Business Are You In?

By: Guest Blogger, Mark Thomas, Managing Director & Executive Producer, CULTIVATE MEDIA* If you meet with the CEO of any successful organization, you’ll no doubt find the best salesman in the whole company. They have to be. If they can’t believe in what they’re doing, then

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Binge Watching

It’s that time of year again when the water-cooler discussions turn to the likes of the latest Hallmark Christmas movies or other assorted opportunities to binge-watch your favorite television shows, old and new. Binge-watching is a relatively new phenomenon that is quickly becoming a standard way

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