Expert Insights
When To Break The Rules | Facebook Fundraising Case Study
When it comes to digital fundraising, there are many rules. Some rules are informal, and some have a legal disclaimer. You, of course, do not want...
The Power of Wow! How to Implement Word-of-Mouth Marketing
In a previous work life, I was the Director of Communications at a very large church. One of my many responsibilities was to promote attendance at...
Emojis: A Powerful Marketing Tool
Embedded somewhere in your smartphone you will find the ubiquitous world of emojis. These days, it is hard to imagine what life is like without...
Public Relations in the Time of Crisis
As I sit in my home office and write during a state mandated lockdown due to COVID-19, it is impossible to escape the reality of this unprecedented...
Television Viewing Habits Change with Coronavirus
With medical quarantines and government-mandated sequestering, more and more of us are at home for longer hours, so the natural inclination is to...
Livestreaming—For Many Churches, It Is Baptism by Fire
The guidelines related to Coronavirus are seemingly changing by the hour, the latest being that for the next 30 days or more, non-essential...
Supercharge Your Donor Acquisition with Remarketing
Remarketing is the process of targeting users who have digitally viewed or interacted with some component of your brand. It is a pervasive digital...
RACE to Success in Your Marketing and Communication Efforts
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...
Public Relations for Nonprofits
Just like any corporate organization, large or small, nonprofits need an effective Public Relations strategy. There is value in Public Relations for...
The Inherent Power of White Space
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my...