Expert Insights
Public Relations in the Time of Crisis
As I sit in my home office and write during a state mandated lockdown due to COVID-19, it is impossible to escape the reality of this unprecedented...
Television Viewing Habits Change with Coronavirus
With medical quarantines and government-mandated sequestering, more and more of us are at home for longer hours, so the natural inclination is to...
Livestreaming—For Many Churches, It Is Baptism by Fire
The guidelines related to Coronavirus are seemingly changing by the hour, the latest being that for the next 30 days or more, non-essential...
Supercharge Your Donor Acquisition with Remarketing
Remarketing is the process of targeting users who have digitally viewed or interacted with some component of your brand. It is a pervasive digital...
RACE to Success in Your Marketing and Communication Efforts
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...
Public Relations for Nonprofits
Just like any corporate organization, large or small, nonprofits need an effective Public Relations strategy. There is value in Public Relations for...
The Inherent Power of White Space
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my...
Infinity Concepts Receives Best Digital Experience Award from National Religious Broadcasters
Export, PA (2/5/2020) Infinity Concepts will receive the National Religious Broadcasters (NRB) annual award for Best Digital Experience for their...
How to Not be the World’s Best Kept Secret
Have you ever heard someone connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, this...
The Power of Americans Age 50-plus
In television advertising, the most coveted audience segment to go after has traditionally been the 18-49 age group. But, being a member of the...