Expert Insights
The Inherent Power of White Space
I am on a quest to minimize. Interestingly, I have been on this quest for many years, and just when I think I have reached a point when my...
Infinity Concepts Receives Best Digital Experience Award from National Religious Broadcasters
Export, PA (2/5/2020) Infinity Concepts will receive the National Religious Broadcasters (NRB) annual award for Best Digital Experience for their...
How to Not be the World’s Best Kept Secret
Have you ever heard someone connected to your organization say, “We do so many great things but so few people know about us.”? As a leader, this...
The Power of Americans Age 50-plus
In television advertising, the most coveted audience segment to go after has traditionally been the 18-49 age group. But, being a member of the...
What is Donor Retention Rate and Why Is It Important?
New donor acquisition is an essential component of a healthy fundraising program. You always need a steady stream of fresh new donors, but it is...
5 Ways To Improve Your Digital Cost Per Lead
Leads are the lifeblood of most organizations. Some may call them prospects, new names, potential donors, or opportunities. But they are essentially...
5 Key Elements of An Effective Public Relations Plan
A strong Public Relations Plan is an important Public Relations strategy. Think of it as a road map for your organization’s PR program and...
Five Innovative Fundraising Ideas
Technology has changed every aspect of our lives and is a powerful tool for raising support for your organization. Most groups have a blend of...
You Can Do It! Content Creation Tools for Non-Designers
I have been a designer for over twenty years. Much of what I have learned has come through asking questions, studying the technique of other...
Success in 2020: 5 Steps To Achieve Your Personal Vision
In addition to marking the New Year, 2020 also represents the start of a new decade. There is no better time to unleash dreams and benchmark...