Expert Insights
Evaluate Your Internal Brand
One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of...
9 Tips For A Compelling Fundraising Letter
Over the years of helping nonprofits and ministries raise money, I have learned some essential characteristics of successful fundraising letters to...
The Changing Face of Media Buying
Media buying is changing. A recently published Nielsen report looked at the changing face of media buying. And while there are some givens that the...
One Word For Successful Digital Fundraising
Building a fundraising platform is an important but complex undertaking. There are many systems, processes, and elements needed to be effective....
What Makes PR On Christian Media So Different?
Christian media changes lives. It gives people hope. And it gives us direction in our everyday walk. But that is not the only thing that makes...
The Power of a Timely Thank You!
TAKE ONE Let’s suppose you were invited to a wedding of a long-time acquaintance. You are excited for your friends and want to do something nice for...
You Need WHAT?
I remember it clearly. It was a Tuesday, late in the afternoon … The call came in asking us to design and print 60,000 special offering envelopes to...
Old Blogs, New Tricks
For the past several months, I’ve been looking for a dog. I haven’t had a dog in nearly 20 years, so it’s been a challenging and lengthy process, to...
Maximize Your Year-End Fundraising Revenue
The holiday season seems to arrive earlier each year! The reason for this is November and December are the two biggest months of the year in sales...
Are You Making the Most of Closed Captioning?
Over the past few weeks, I have been in several public places that had monitors showing television programming, however the sound was either low or...
