Expert Insights
Five Tips To Help You Choose the Right Consultant
Consultants have often gotten a bad rap — and in some cases not undeservingly. While there are many great consultants out there, the landscape is...
7 Tips to Boost Your Online Fundraising Results
The rise of online fundraising has opened up a lot of possibilities for nonprofits. It has become one of the most popular and effective ways for...
Billboards 101
I’m always surprised when I drive down the road and see some of these amazing billboards that (usually) local companies create to share their...
3 Tips for Better Online Fundraising
One of the biggest obstacles to innovation is success. When we find something that works, we tend to stick to it and stop looking for new ideas. If...
Choosing the Right Agency for Public Relations
Public Relations is an important consideration for every non-profit organization. Using an agency for PR can provide additional insights and...
The Shortest Distance Between Two Points
I learned in Geometry class that a straight line is the shortest distance between two points. But when it comes to ministry or business the...
Night Shift at the Idea Factory
Creativity, I’m convinced, is a blue-collar job. I think this way because my grandfather worked in steel most of his adult life. He was a brilliant...
Embrace Your Uniqueness
Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go...
Out-of-Home is Making a Resurgence
Out-of-Home (OOH) Advertising, most often referring to billboards, is making a resurgence. Once more, those who predicted that traditional...
Digital Micro-Donations 101
Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more...