How do you get someone to actually open your email? We all know what it’s like. We get hundreds (maybe thousands!) of emails every day. What do we do? Delete. Delete. Delete.
As a marketer, your first goal is to get your recipients to OPEN your
There are many important rules when it comes to fundraising, but one that is often overlooked, especially in digital ads, is specificity. The adage is that specificity converts. The more specific you are, the higher your conversion rate is going to be. Being able to
The Christmas holidays are always a very special time of the year. It is a time when we express our heartfelt appreciation for others through our greetings and our gifts. It is usually a time for celebration and festivities, with Christmas parties and family gatherings.
I think it is safe to say that we are all ready to leave 2020 behind and begin a fresh start in 2021. For most organizations and ministries, this past year forced us to deviate from our plans and find new innovative ways to communicate
In my previous blog, “Discover Your True Voice”, I suggested ways organizations and ministries could pinpoint their brand’s authentic voice. As a bookend to that blog, I wanted to address two easy ways to define and develop your brand’s color palette. While it seems simple
It is hard to imagine a time without Facebook, the largest social media platform. In fact, if you are 16 and under, you cannot imagine a time without it! In honor of Facebook celebrating its 16th year of existence this past February, we thought it