Expert Insights
Digital Micro-Donations 101
Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more...
Knowledge is Power…and Influence!
In today’s culture we are overwhelmed with the sheer volume of opinions and insights bombarding us from multiple media channels. So, you might ask...
Five Qualities to Look For When Hiring the Right People
Often, I talk with ministry leaders and senior pastors who have a burning passion inside them to accomplish an extraordinary vision, but express...
A Friendly Pair of Eyes
Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to...
4 Deadly Branding Mistakes
You will never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and...
7 “Lacks” Hindering Your Organization
Projects get lost — despite the best intentions of everyone involved. And no one can quite put their finger on what happened. Below are seven...
The Next Phase of Television
“Watching television” is a thing of the past. Now, we “consume video.” Every electronic device we own is now a potential video viewing screen, and...
7 Quick Tips To Improve Your Digital Acquisition Campaigns
Simply stated, digital acquisition is the process of using digital marketing to reach new people and persuade them to join your email list. More...
Positioning Your Organization
An important part of the branding process is positioning your organization correctly. You cannot begin to communicate effectively until you...
Find Your Own Yard Sign
We’ve all seen it: the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as...