Expert Insights
Three Ways Coffee Can Improve Your Direct Mail Program
Coffee. Java. Joe. Go Juice. Jet Fuel. Whatever you call it, it’s something that can help get you going in the morning. In our work with clients, we...
The Surprising Benefits of Repurposing Content
We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re...
Peer-to-Peer Fundraising: A Cost-Effective Way to Acquire New Donors & Raise More Money
The lifeblood of any nonprofit is the ongoing effort to acquire new donors. Donor acquisition efforts take a lot of time and investment and often do...
Strategize Your Vision
You are planning a big event at your church or media ministry. God has given you an amazing vision for this project and you are excited about what...
5 Reasons Image Ads Outperform Video Ads
There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and...
Voice Enabled Devices — Branding, Marketing, & Public Relations
Amazon Echo — Google Home – Apple HomePod — Alexa —Siri… Voice enabled devices are currently all the rage for consumers. And, why not? I’m certainly...
The Difference Between a Smart Man and A Wise Man
A smart man makes a mistake and learns from it… A wise man finds a smart man and learns how to avoid the mistake altogether. As a ministry leader, I...
Good Design Makes Your Business Shine
Good design is about effective communication, not decoration at the expense of legibility. – Vitaly Friedman, co-founder and editor-in-chief of...
Don’t Discount Traditional Media Too Quickly
With all the media options available today for promoting your product or ministry, it can become overwhelming trying to figure out what will give...
Have You Checked Your Alignment Lately?
A brand is defined in many ways… There was a time when a brand simply referred to a name, slogan, symbol or logo. But in more recent years, a brand...
