Expert Insights
Facebook Tries To Corner Global Customer Service – And Might Pull It Off
Facebook has recently taken steps to try and centralize customer service and brand-to-consumer conversation worldwide. Of course they are not...
Is a Website Ever Finished?
All too often a website is viewed as a project with a set end date. Once the website is launched, and some follow up support completed, the project...
It Is Easy to Miss…
During the past twenty-two years, I have been privileged to visit the Holy Land twenty times. Each time I travel to the “Land of the Book” I am...
Leverage Your Landing Page
Is your landing page lacking? The landing page is often the most overlooked component in a conversion campaign. In many cases, marketers become...
Are You Prepared to be a Thought Leader?
We all have something to say. Whether we enjoy verbalizing it or not, we all have an opinion. The ability to express those opinions can not only be...
Cause Management: The Cornerstone Of Your Digital Marketing
When people think about a “cause” they often picture some enthusiastic young people carrying signs and taking a stand for what they believe in. But...
Blog to Bucks-Is Your Blog Converting?
Are your blogs existing or actually contributing to your bottom line? Traffic to your blogs is great, but if it isn’t generating conversions for...
Plan for the Unexpected
Brace yourself, today's topic is website backups! Ok, we admit this may not be the most inspiring article you read today. However, you can relax and...
Cyber Monday- What Online Retailers Should Know
We are all well aware of the “holiday” that immediately follows Thanksgiving - Black Friday. This event is something that a large part of the U.S....
How Digital Changes Media Relations
It is no surprise that our dependence on digital media has revolutionized the way we connect with people. And, though many public relations...