Expert Insights
Interns Have a Great Return on Your Investment
People have conflicting thoughts when hiring interns. Interns can fill gaps that are in an organization, however they need mentoring, real work...
The New Facebook Life – Rebuilding After The Crash
Most people have heard something about the changes Facebook has been making for the past few months, and many have tasted them first hand. The old...
Four Things My Kids Taught Me About Branding
Summer has begun and Father’s Day is soon approaching. I have been thinking about what it means to be a father and how I (along with my wife) am...
Talk Less, Say More
I’ll never forget the day. I ran into my high school history teacher shortly after graduating college and landing my first public relations job. He...
Has Your Social Media Following Reached its Critical Mass?
What I am about to tell you is not found in any textbook and is not openly discussed among many of the social media elite. It is a lesson learned...
Designing Isn’t Pretty: Be a Communicator, Not a Decorator
Design is subjective, focused, precise, and targeted. What it is not is decoration. Design for design’s sake may look great at the moment, but,...
Mobile Donations—Urgency and Context Rule
Many non-profit organizations struggle with using mobile technology for capturing and/or increasing donations. And while mobile devices provide the...
6 Practical Skills Learned From Mom
Mother’s Day is upon us! For some of us it’s a time to celebrate the moms we have, for others it’s a time to reflect on past memories. Most...
Take A Deeper Look: The Creative Process
Before looking further into the graphic design process, it is vital to note that humans have felt the need to tell their story ever since the...
3 Secrets to Writing a Killer Blog Post
More than one million blog posts have already been written today. Let that sink in. In such a glut of self-published articles floating through cyber...
