Expert Insights
Define Your Processes as Your Business Grows
Processes are an important part of growing your business, ministry, or nonprofit. Businesses of all sizes run on processes, whether they are defined...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
Some 2023 Trends for OTT
Over-the-Top television (or OTT) continues to grow and evolve as more and more viewers are making this option part of their overall media...
Crafting a Marketing and Communications Plan for Your Next Project
Whether you are a nonprofit or ministry trying to raise money for your next capital campaign or communicate with your existing supporters about a...
How to Get More Donations
I can’t prove this, but I have a hunch that many nonprofits and faith-based organizations could do more good if they had more donations. And...
The 5 Top Metrics in Facebook Fundraising and What They Tell You
In the modern world of digital fundraising, data abounds. There is no shortage of information; in fact there is often too much information, which...
Your Brand Is Talking—What Is It Saying?
Let me briefly talk to you about the brand I know best … Infinity Concepts is an integrated brand communications agency that helps organizations...
Making Friends with the Media
Let’s admit it: there’s a certain thrill we receive when we get a positive reply to a pitch, or a reporter drops an email in response to...
How to Build a Leader with H.E.A.R.T.
I currently serve as Director of Connections at my church, and it has been an incredible learning experience. Our church has seen exponential growth...
Unleashing the Power of Instagram Reels: 7 Proven Strategies for Your Organization
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips...
