Expert Insights
Five Key Takeaways for Your Next Nonprofit or Ministry Outreach Event
The world of events and gatherings has drastically shifted and evolved over the last few years. The pandemic has forever changed the way in which...
What Does Optimization Really Mean in Digital Fundraising?
Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This...
How to Avoid the SPAM Folder
Regular communication with your donors helps build loyalty, improves retention of those hard-earned donors, allows you to share the impact and...
Throwing “pitches” that get hit every time
We might have a “home run” story, but how can we make sure it gets hit? Hit the Strike Zone If you use PR software, use two or three...
Branding in 3D
A recent study said that 1000 selfies are posted to Instagram every 10 seconds. 93 million selfies are taken each day. The equivalent of 2,583,333...
Digital Divide? How Evangelicals Use Media Both Familiar and Surprising
Infinity Concepts released an insightful research report:Media Matters: Evangelicals and the Media. This report is the result of a research study...
2022 Social Media Movements
Sorry, Boomers and Gen Zs, but social media is not going away anytime soon. In fact, the exact opposite has been happening for several years now....
The Flywheel Theory
What you put out in life is what you get back. Have you ever used a rowing machine or taken a spinning class? If so, you’ve likely encountered...
Podcasting’s Growing Pains
The popularity of podcasting continues to grow at a rapid rate. The Interactive Advertising Bureau forecasts podcasting will pull in more than $2...
The Impact of A/B Testing in Your Email Marketing Campaigns
It’s no secret that email marketing has been widely adopted by many businesses and organizations as a tool to communicate with current and potential...
