Pick almost any major company and you can find a marketing effort that failed because it is "off-brand". In an attempt to "stand out" in a...
Branding
Google yourself
Much has changed in the last 10 years because of technology and the internet. I can't remember the last time I went to the library. It's not that...
7 source of funding you never thought of
but can’t grow without
National Religious Broadcasters Convention
You will want to head on over to our Facebook Page and check out some of the pictures from the Convention. The highlight of the convention was the...
Branding? But we’re a church. Do we need a brand?
Every church is distinctive by God’s design. Understanding a church’s “DNA†and intentionally aligning and communicating its core components is the basis for successful ministry branding.
What’s the Big Idea?
Every Branding effort begins with one simple question – “What’s the big idea?†Answering that question is the most important thing you can do because, like a compass, identifying a compelling brand identity gives clear direction to the marketing effort and ensures that there is return on the advertising investment.
Branding
What do people think of when they come in contact with your organization? You know your organization is one of a kind, but what do other people...
From Interruption to Engagement
Life is filled with interruptions. The phone rings in the middle of dinner; someone knocks at the door while you are focused on an important...
Thanks For Your Help…
A few weeks ago I wrote an article asking you to comment on your thoughts about Infinity Concepts. Your feedback was extremely helpful to us. It...
Brand Uniqueness
A few months ago we discussed the success of the ad campaign for Avis (Rent-A-Car). If you recall, Avis uniquely developed an “against-position”...
