Public Relations is an important consideration for every non-profit organization. Using an agency for PR can provide additional insights and...
Branding
Embrace Your Uniqueness
Our family loves Chick-fil-A. I mean, really loves Chick-fil-A. I think the peanut oil runs through our veins. When we get in the car to go...
4 Deadly Branding Mistakes
You will never get a second chance to make a first impression. – Will Rogers First impressions. A majority of the time they are off-base and...
Positioning Your Organization
An important part of the branding process is positioning your organization correctly. You cannot begin to communicate effectively until you...
Find Your Own Yard Sign
We’ve all seen it: the yard sign. They are most often used for political campaigns, the local pizzeria, and sometimes to tell people to slow down as...
Is Print Dead? No, Just Rebranded
Do a Google search for “is print dead” and you’ll be met with thousands of industry minds opining on why or why not. The obvious answer to the...
Voice Enabled Devices — Branding, Marketing, & Public Relations
Amazon Echo — Google Home – Apple HomePod — Alexa —Siri… Voice enabled devices are currently all the rage for consumers. And, why not? I’m certainly...
Good Design Makes Your Business Shine
Good design is about effective communication, not decoration at the expense of legibility. – Vitaly Friedman, co-founder and editor-in-chief of...
Have You Checked Your Alignment Lately?
A brand is defined in many ways… There was a time when a brand simply referred to a name, slogan, symbol or logo. But in more recent years, a brand...
Check Your Vitals: 3 Principles for a Healthy Brand Image
Image is vital to a brand, but for it to be effective, it must reflect what is inside. Your visual brand image (logo, colors, fonts, etc.) is but...
