Do you find yourself with multiple responsibilities to juggle? It is a reality for most these days. From your email inbox, a full schedule of...
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Striking a Balance: Quality vs. Quantity in Campaign Responses
In the dynamic world of marketing, the quest for effective strategies often boils down to a fundamental choice: quality or quantity. As marketers,...
5 Tips for Effective Team Communication
Effective team communication is a critical part of leadership in the workplace. It builds a culture that fosters collaboration, creativity, and...
URGENT: Crafting an Urgent Message that Aligns with Your Brand
Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
Cultivating Donations: The Power of Welcome Drip Email Campaigns
In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Anticipating Direct Mail Success Through Doubling Day
Wouldn't it be wonderful to have a crystal ball to predict the success of your direct mail campaign before it even finishes? We understand the...
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
The Power in Knowing Your Clients
At Infinity Concepts, as with most businesses, clients are of the utmost importance. We carefully hire employees who are customer service-oriented...
How to Build a Leader with H.E.A.R.T.
I currently serve as Director of Connections at my church, and it has been an incredible learning experience. Our church has seen exponential growth...
Authentic Branding: Why It Matters and How to Implement
In a world where customers are bombarded with countless marketing messages, 2023 will make it even harder for businesses to stand out and get...