One of the overlooked items when it comes to branding is people. The Brand Perception of your organization is the result of the collection of...
Consulting
You Need WHAT?
I remember it clearly. It was a Tuesday, late in the afternoon … The call came in asking us to design and print 60,000 special offering envelopes to...
Maximize Your Year-End Fundraising Revenue
The holiday season seems to arrive earlier each year! The reason for this is November and December are the two biggest months of the year in sales...
Five Tips To Help You Choose the Right Consultant
Consultants have often gotten a bad rap — and in some cases not undeservingly. While there are many great consultants out there, the landscape is...
Choosing the Right Agency for Public Relations
Public Relations is an important consideration for every non-profit organization. Using an agency for PR can provide additional insights and...
The Shortest Distance Between Two Points
I learned in Geometry class that a straight line is the shortest distance between two points. But when it comes to ministry or business the...
Knowledge is Power…and Influence!
In today’s culture we are overwhelmed with the sheer volume of opinions and insights bombarding us from multiple media channels. So, you might ask...
Five Qualities to Look For When Hiring the Right People
Often, I talk with ministry leaders and senior pastors who have a burning passion inside them to accomplish an extraordinary vision, but express...
A Friendly Pair of Eyes
Several years ago, we were working with a church that was going through a number of internal changes. The two objectives of our engagement were to...
Positioning Your Organization
An important part of the branding process is positioning your organization correctly. You cannot begin to communicate effectively until you...