Have you ever heard of someone wanting to update their brand? It seems to be a buzzword in today’s culture, however there is a misconception on what...
Creative
The 3 “R’s” of Content
As an organization, it is most likely safe to assume that you invest valuable time, research, and money into creating quality content. Last year...
5 Ways Your Digital Advertising Can Make You Smarter
Can advertising make you smarter? It’s not a trick question. Advertising is expensive and where that budget goes is determined by ROI metrics. But...
Is Content Marketing Worth the Effort?
I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and...
Truth Held Captive
By Christine Johns Therefore, having put away falsehood, let each one of you speak the truth with his neighbor, for we are members one of another....
Autocorrect Your Future: Communication Is Key To Success
By, Ryan Dietrich The ability (or the lack-there-of) to write and communicate appropriately is becoming far too much of a societal norm. We live in...
Give Yourself Away: What Loyalty Really Means to Your Audience
By, Christine Johns Generosity. It’s a win-win strategy. It’s the dynamic that occurs when one person gives selflessly to another, based on a mutual...
Keys to Content that Emotes
The average human attention span is approximately 8 seconds. Scientifically speaking, attention is the duration a person can remain focused without...
Direct Mail Is Alive & Well: How to Make Yours More Effective
Has the time come for direct mail to ride off into the sunset? Social media experts and digital marketers would like you to believe that direct mail...
5 Copywriting Principles to Revive Your Writing and Win Your Audience
In my youth, I was convinced I would be the next Sir Arthur Conan Doyle. I was an avowed Sherlock Holmes enthusiast, and like any devoted follower,...