It’s no secret that email marketing has been widely adopted by many businesses and organizations as a tool to communicate with current and potential...
The Impact of A/B Testing in Your Email Marketing Campaigns
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Digital
How Seasonality Effects Facebook Fundraising
Fundraising depends on reaching people with the right message at the right time. Seasonality has long been understood to impact giving because...
Display Advertising 101: What It Is and When You Should Use It
If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But...
Using SEO For The Sake Of Direct Traffic
Conventional thinking states that search engine optimization is typically something to focus on in order to reach those who want what you have but...
Display Advertising: Why Is it Important?
Because it works! Display advertising is a great way for small businesses to increase their brand awareness and reach relevant consumers. Display...
One quick website hack to increase donations today
What kind of calls to action do you use on your website and in your emails? And which ones really work? A call to action or CTA is a button or link...
Display Ads: How to Ensure Success
In 2022, digital display ads still play a major role in pushing your potential customers through the marketing funnel. Even with all the other...
5 Reasons Why Donors Lapse and How to Prevent It
A successful donor retention program is a crucial component of your overall fundraising strategy. Finding and acquiring new donors can be hard—and...
The Digital Sibling to Direct Mail
Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation...
Three Tips for Improving Your Donation Forms
Vying for the attention of your donors, especially new donors, is extremely difficult in a world filled with so much noise and distractions. Imagine...