When was the last time you took inventory of how you were communicating with your church community? If you are a pastor or church leader, it is...
Digital
Four Steps to Amplify Your Ministry’s Message with Video Marketing
Like many ministries, you have countless stories of the incredible work God has done through your organization. But also, like many ministries, you...
Stay Safe Online: Tips to Protect Yourself from Scammers
In today's digital age, our lives are increasingly linked with the online world. From socializing to shopping and managing finances, the Internet...
Easy as ABCD: Leveraging the Power of YouTube Video Ads
It is no secret that YouTube is the number one video platform for consuming informational, educational, and entertaining content. With more than 2...
Crafting the Perfect Email Subject Line
Would you like to boost the open rate of every email you send? There are several factors that determine the open rate of your email sends—timing,...
Search Ads vs. Google Grants for Fundraising
Many nonprofits utilize Google Grants for search ads. This enables them to spend up to $10,000 a month in free Google Search advertising funds. Many...
Maximize Your Impact: Why Landing Page Conversion Rates Matter
As a fundraising and marketing professional, you are expected to track an untold number of performance metrics. However, one often-overlooked metric...
From Clicks to Contributions: A Guide to Effective Nonprofit Email Campaigns
Email marketing stands as a formidable ally for nonprofits, offering a direct channel to connect with supporters and drive donations. However, the...
From Google to Social: How Gen Z Is Shaping the Future of Search
Since 2000, Google has been the top search engine on the Internet. Today, it claims 85% of search market share on the Internet. However, according...
The Importance of QR Codes in Marketing
The first time I saw a QR Code was in 2010. I thought it was a brand-new invention. I didn’t realize at the time that the Quick Response—or QR...
