Recent research shows that charitable giving in America is holding strong in terms of total dollars given. But there are more charities and more...
Digital
7 Quick Tips To Improve Your Digital Acquisition Campaigns
Simply stated, digital acquisition is the process of using digital marketing to reach new people and persuade them to join your email list. More...
What’s On Your iPhone?
Arguably the most important tool in my technology arsenal is my iPhone. Currently, I am using the iPhone 6+ — but I expect to upgrade soon. More...
How To Leverage Facebook Advertising For Non-Profits
When asked about the usefulness of Facebook for non-profits, the first two things I usually say are (1) People usually don’t make donations on...
The Surprising Benefits of Repurposing Content
We all have days when the content creation machine isn’t working at peak efficiency. You’re supposed to brainstorm with your team, but you’re...
5 Reasons Image Ads Outperform Video Ads
There is no doubt that video ads on Facebook, Instagram, Google Display Networks, and YouTube are more than a trend. Video ads are here to stay and...
Voice Enabled Devices — Branding, Marketing, & Public Relations
Amazon Echo — Google Home – Apple HomePod — Alexa —Siri… Voice enabled devices are currently all the rage for consumers. And, why not? I’m certainly...
Are Your Media Partners “Facebook Certified?”
Digital advertising has taken its place in the media marketplace. Digital advertising is popular because it is affordable, measurable, and...
Top 5 Ways Media Relations is Like Customer Service
I’m a big fan of Amazon. I trust Amazon, I believe in Amazon, I love Amazon. I know with absolute certainty that when I order from their website I...
Google Ad Grants For Non-Profits | 9 Things You Need To Know
In order to provide some support for philanthropic initiatives, Google provides a grant system that many nonprofits can make use of. This amounts to...