The collision of lead generation and the mobile revolution is a combustible combination of necessity and inevitability: 40% to 70% of publisher...
Digital
Facebook Reach & Engagement Are Becoming The Same Thing
I have been observing a Facebook wide trend where post reach is decreasing while engagement is increasing. This trend was once interesting but has...
5 Tips to Use Instagram for Marketing
Sure, you’ve heard of Instagram, and you know it’s a hodgepodge of scrolling images of funny faces and food artistry, but have you ever considered...
7 Ways to Keep Your Facebook Presence Up To Date
Facebook is always changing. The culture, the best practices, and the algorithm – they are always evolving. And the best way to stay at the front...
What Does Optimization REALLY Mean?
The web is abuzz with all sorts of optimization these days. We have search engine optimization, landing page optimization, email optimization,...
5 Marketing Strategies for the New Year
January is swiftly approaching, and now is the time when businesses and ministries alike have the opportunity to start fresh with their marketing...
Facebook Growth Vs. Engagement | What Will You Choose?
When asked what they want, Facebook page engagement or growth, most people say both. And sure, that would be great, but it is not quite that...
8 Digital Marketing Ideas for 2015
The holidays are nearly upon us, and soon the fallen leaves and jingling bells will be followed by another sign of year’s end: Marketing articles...
Programmatic Marketing 101 | Reaching Niche Audiences
Programmatic Marketing is a big buzz word these days, and while it does have some legitimate mystique, it is certainly not magic. One of the most...
5 Tips For Managing Big Facebook Campaigns
When you run a small Facebook campaign, things are simple, variables are few, and measurement is easy. But as you scale up, there are layers of...