Digital

A Social App for Real-Life Sociability

For as long as social media has existed, it’s been questioned whether or not these platforms are actually making us more social or less? We live in the world of the hermit-nouveau… we have the option to live in total isolation, yet in the midst

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Pull Don’t Push

Draw your audience in… Instead of pushing your message out From the beginning of mass communications as a discipline, the model has looked something like this: This is the foundation of modern marketing, albeit with another arrow that has profit written on it. So what’s wrong with that? 

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Capturing the Synergy

Making SMO (Social Media Optimization) and SEO (Search Engine Optimization) Work For You. There is no shortage of voices telling you how to use social media to do things great or small. Truthfully, most of them know very little more than you do. Today, what I want

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Sales via Social Media?

Social Media (Facebook/Twitter, etc.) has exploded and is changing the way we (insert just about anything you can think of here). The question is, will "traditional marketing methods" used for generations on TV and radio translate directly to social networks? Case Study Pozen is a small, unconventional drug

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To Tweet or Not to Tweet?

It’s a pervasive reality that has inundated the American culture full force and head on: social media. The rise of social media in today’s society has caused a fundamental shift in the way we communicate. We use it to reconnect with old friends from high

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Email Marketing Tips

This morning I turned on my computer to find several dozen messages that had arrived overnight. A few of these messages were from my friends and colleagues — but others were from ministries and companies across the U.S. and around the world. I found myself drawn

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Video Communications in Your Church

Several months ago, the senior pastor of one of our church clients began to tell me how busy they had been. They had been ministering to people in the inner city; delivering truckloads of food to needy families; and staying deeply involved in a discipleship

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