Year-end fundraising is the most wonderful time of the year! You know what that means—the Season of Giving is almost here. The Season of Giving is a...
Digital
Fundraising Video Has to Be Expensive, Right?
Not many years ago the word “video” was almost universally understood to mean thousands of dollars in the advertising world. Many nonprofits stopped...
Understanding Apple’s Mail Privacy Protection and How to Prepare
The digital marketing landscape is constantly changing and marketers need to be prepared for an upcoming shift that will disrupt email marketing. In...
7 Tips for Nonprofits to Maximize Podcasting
More and more nonprofits are getting into podcasting at some level. It can be a powerful medium to reach people, but to get the most out of it, you...
How to Deal with Critics, Haters and Trolls Online
If your organization has any online presence: Facebook, Instagram, YouTube, Google reviews, a blog, eventually you’re going to deal with an angry or...
5 Tips for Targeting Digital Fundraising Ads
The old saying for advertising is you want to reach the right people with the right promotion at the right time. The goals for fundraising ads have...
Three New Digital Marketing Channels You Should Consider
Early in 2020, Infinity Concepts embarked on a new adventure. Working with a technology partner, we set up a new digital marketing platform to...
SMS Marketing for Ministries: Five Stats You Need to Know
Text messaging (or SMS) has become the primary form of communication for many Americans, often more favorable than email and especially phone calls...
The New “Easy” Button!
QR Codes Are Back, But Are They Here to Stay?
Invented 2 decades ago, QR codes never really took off in the way that businesses and marketers had hoped. We all thought they would revolutionize...
Rekindle the Romance: A Study in Unsubscribe Pages
Be honest. If you’re an email marketer, your heart breaks a little bit every time someone hits the Unsubscribe button on one of your carefully...