There are four essential factors that contribute to optimizing the placement of your program on Christian TV. It is crucial to remembe that each of...
Media
The Resilience of Radio
Although there have been recent challenges to traditional radio, the medium continues to show its resilience through its popularity and its value to...
Printed Books Just Won’t Die
Given the rise in digital book publishing and alternate sources of entertainment and information through multimedia, many people have speculated...
The Next Generation of Podcast Listeners
We hear so much in the news today about what seems to be the battle for our children’s souls. And it starts with their minds and their hearts....
Gen Z and Media Consumption
Generation Z, those born between 1997 and 2012, consume media in very different ways from previous generations. Understanding a little of how they...
Some 2023 Trends for OTT
Over-the-Top television (or OTT) continues to grow and evolve as more and more viewers are making this option part of their overall media...
Diversity Should Include Those Who Are 50-Plus
With all the hype today about diversity in advertising, I recently found a statistic that shows me that today’s “diversity” is...
Some New Trends in Podcasting
According to a recent Edison Share of Ear report, 18 percent, or nearly one in five Americans aged 13 and older, say they consume a podcast...
Why Does Radio Continue to Dominate?
Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high...
Digital Divide? How Evangelicals Use Media Both Familiar and Surprising
Infinity Concepts released an insightful research report:Media Matters: Evangelicals and the Media. This report is the result of a research study...