According to a Share of Ear report released in 2020, podcast listening represented 6% of all audio listening. That statistic by itself doesn’t seem...
Media
Three New Digital Marketing Channels You Should Consider
Early in 2020, Infinity Concepts embarked on a new adventure. Working with a technology partner, we set up a new digital marketing platform to...
Facebook Heard the Call for Audio
My last blog post focused on how audio marketing is making a comeback. You can read it here:...
Lessons Learned from the Pandemic
As our country slowly returns to “normal,” advertisers are beginning to evaluate the way they handled their campaigns during the heart of the...
Four Ways to Grow Your Email List Using Social Media Advertising
With the major changes in digital marketing and technology over the past decade, many expected the effectiveness of email marketing in fundraising...
Audio Marketing Is Making a Comeback!
What goes around, always come back around, right? Ready or not, audio marketing is back! Audio Marketing is not a new concept, it is just evolving....
The Possibilities for Out-of-Home Advertising
It used to be when you heard the term “out-of-home (OOH) advertising,” you would immediately think of billboards. And while billboards still hold a...
Nielsen Launches New TV Ratings System
Nielsen has some big plans in the coming years. Starting in 2022, as a phased plan, Nielsen proposed to launch “Nielsen ONE,” with the promise to...
Streaming Television Is the Future
Streaming television is not new, but with all that’s been happening this past year, it is fast becoming the wave of the future. The service had...
How to Leverage the Local Media for Your Nonprofit
We are living in a time when the media is playing a huge role in just about everything. Your local media is a tangible tool to get your nonprofit...